Spark GHC Success Story by Huumanize

SPARK GHC

Spark GHC is a private real estate joint-venture focused
on developing, acquiring, and operating select service
hospitality assets in the U.S. Midwest.

In order to launch their new joint venture, Spark GHC needed a distinct digital presence that separated them from their parent companies while leveraging their combined expertise to establish trust with potential investors.

Spark GHC hired the Huumans to bring their joint venture to life via:

Custom Website Development
Social Media Management
Visual Content Production
Press Release Distributions
Logo/Brand Design

To update their branding and emphasize the merging of companies to build a joint venture, our design team gave Spark GHC's logo a refresh - complete with a comprehensive brand style guide for the business.

Old Logo

New Logo

Our digital team designed a custom website for Spark GHC, emphasizing the experience and expertise of its parent companies, Spark Hotels and Green Harvest Capital, in their new venture. The website provides potential investors with a holistic image of the joint venture and establishes trust through proven results.

Thanks to Huumanize, we have the right people - from top to bottom - looking at our content. Their work has allowed us to open more doors and grow faster than we ever expected, and we have quickly become top of mind as an industry leader.

Saagar Parikh, President

From post creation to publication, our design and social teams comprehensively manage Spark GHC's social media presence across multiple platforms. We bring the joint venture's messages to life with customized brand guidelines, copy, and imagery.

Our team employs expert press release optimization, cutting-edge SEO techniques, and targeted paid advertising campaigns to amplify Spark GHC's reach and visibility during major acquisitions and other significant announcements. By ensuring that the company's critical updates reach the widest possible audience of potential investors, we effectively attract substantial investor interest during pivotal moments in their company growth.

To connect with their audience, our team facilitated two content shoots with Spark GHC to capture headshots and lifestyle images that represent their team, goals, and values.

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