Flottweg

FLOTTWEG

Flottweg is a global powerhouse in mechanical separation tech.
They're the go-to innovators for industries like pharmaceuticals,
biotech, chemicals, food, and more. Pretty impressive, right?

To keep potential customers hooked, Flottweg needed a clever email strategy. We're talking a mix of education, branding, and sales info - all wrapped up in an engaging package. Our mission? Turn those "not ready yet" leads into "let's do this" customers.

Flottweg hired the Huumans to bring their brand to life via:

Digital Marketing
Language Validation
Print Design
Experiential Marketing

We rolled up our sleeves and crafted a series of five emails for each of
Flottweg's verticals. Think pharmaceuticals, biotech, chemicals, food - the
works. These nuggets of wisdom were delivered monthly over a six to
seven-month period (we're playing the long game here).

We put on our perfectionist hats and made sure every email was a
joy to read. Our secret sauce? Irresistible subject lines, snappy
pre-headers, and headers that make you want to click. It's all
about maximizing that engagement, folks.

Huumanize has been instrumental in getting our digital content flowing smoothly. Education is key in a technical B2B field like centrifuges, and their Human touch connects people to the brand—job well done!

Dan Lakovic, Business Development Manager

But wait, there's more! We didn't stop at emails. We flexed our creative muscles with t-shirt and logo designs, and even whipped up some one-off projects like trade show materials. It's all part of our grand plan to create a marketing strategy that really packs a punch.

The result? Our digital marketing strategy for Flottweg hit it out of the park. We're talking improved open rates, click-throughs going through the roof, and leads engaging like never before. But here's the real kicker - we didn't just meet goals, we set the stage for future wins. By blending our tech-savvy with creative flair, we gave Flottweg's digital marketing a serious boost. Now that's what we call measurable success!

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Open Rate
for Tradeshow Email

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Increase in Click-Through Rate with
Niche-Segmented Emails

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Click-Through Rate for
Segmented Emails

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