Think you can leverage AI copywriting tools to create compelling copy and bypass the human touch?
Think again.
Effective copywriting is a crucial aspect of digital marketing, and with the rise of online presence, businesses need to create compelling and engaging marketing copy from top to bottom. This means websites, social media content, email marketing campaigns, B2B communications, and so much more - all within the appropriate brand voice. While resources like ChatGPT can help create general content and ideation, without careful edits and expansion it's still painfully obvious to anyone with a keen eye that there's something not quite right.
Fortunately, AI writing assistants and other copywriting software tools (when used correctly) give savvy professional copywriters the opportunity to help generate high-converting content faster than ever. No need to hunt them down: here are my three favorite popular online copywriting tools and their features!
Grammarly is a popular copywriting tool for beginners and professionals that checks your writing for grammar, spelling, and punctuation errors. It uses artificial intelligence to identify and correct mistakes in real-time (kind of like a live peer review without the scholarly judgment). Grammarly also provides suggestions for sentence structure, vocabulary, and tone to really fine-tune your website copy. It's available as a browser extension, desktop application, and mobile app, making it accessible across various devices.
One of the standout features of Grammarly is its ability to analyze the tone of your writing. It can suggest changes to make your sales copy more professional, casual, friendly, or formal - perfect for copywriters looking to align with a businesses' voice. Additionally, it offers an extensive database of writing styles and genres to ensure your SEO-optimized content matches your intended audience.
The Hemingway Editor is a web-based tool that helps writers simplify their writing and make it more concise. It analyzes your text and highlights complex sentences, passive voice, adverbs, and other writing issues that make your marketing content hard to read. It also assigns a readability score to your writing, making it easy to identify areas that need improvement.
One of the most significant benefits of the Hemingway Editor is its simplicity. Its user-friendly interface makes it easy to use, even for those with limited technical knowledge. It also provides valuable feedback to help writers improve their copywriting skills, making it an excellent copywriting resource for both business and education.
CoSchedule Headline Analyzer is another powerful tool in the best copywriting tools arsenal that helps businesses create attention-grabbing headlines for their content. It analyzes your headlines and provides a score from 0-100 based on several factors, including word balance, length, and emotional impact. It also suggests improvements and provides examples of successful headlines in your niche.
One of the significant advantages of the CoSchedule Headline Analyzer is that it offers a comprehensive report on your headline's performance. This report provides valuable insights into your audience's preferences, allowing you to create headlines that resonate with them to ensure maximum clickability - essential for conversion copywriting.
Professional copywriting is a skill that requires both speed and finesse. Thanks to these powerful digital copywriting tools, you can start working smarter, not harder - no more banging your head against the keyboard to start writing your content or figure out how to catch your readers' attention.
By leveraging these copywriting tools for marketers, writers can laser-focus on differentiating content that won't just grab audience attention for a moment: it will keep them reading, engaging, and converting. In today's competitive digital landscape, these time-saving copywriting tools give you the edge needed to create compelling content that stands out from the AI-generated noise.
Whether you're crafting persuasive ad copy, developing long-form content, or creating engaging email copy, these three tools should be essential components of your content marketing toolkit.
