Huumanize Success Stories: Newark Smiles

NEWARK SMILES

Newark Smiles has built a reputation for compassionate dental
care in a comfortable, modern environment—serving patients of
all ages with a gentle, personalized touch.

While their services and team were already top-tier, Newark Smiles knew it was time to elevate their digital presence and align their visual identity with the calm, welcoming experience they're known for providing in person.

Newark Smiles x Huumanize:

Website Design & Development
Content Production
Brand Redesign

To bring all these updates together, we refreshed their brand visuals and color palette—introducing a range of soft, modern hues designed to evoke a sense of calm, trust, and warmth. These new tones became foundational across all platforms, creating a more soothing and patient-friendly presence.

From candid headshots to warm office photography and a mix of lifestyle and stock-style video, we did an on-site content shoot to capture real, organic moments with the Newark Smiles team in their space. This content then was used throughout the new website to reflect the authentic experience their patients can expect: no staged smiles—just real people and real care.

Partnering with Huumanize to revamp the Newark Smiles website was one of our best decisions—they fully understood our vision and delivered across design, messaging, and overall feel. The custom content shoot added a personal, authentic touch, and the result is a modern, welcoming site that truly reflects who we are. Our patients love it, and we’re proud to share it with the community. Huge thanks to the Huumanize team for thoughtfully guiding the process and bringing our vision to life.

Dr. Shayer Shah, DDS

Our design team brought these elements to life with a custom website redesign, built around their new color system and organic visuals. Movement, personality, and subtle animations guide visitors through a welcoming digital journey—highlighting Newark Smiles’ services, values, and patient-first approach in a way that feels both modern and human.

Now, with an elevated digital presence and a refreshed brand identity,
Newark Smiles is better positioned to connect with their community and grow
their practice—because when authenticity leads, smiles follow.

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